The art award, which has been presented by an independent specialist jury in the name of the town since 1993, is regarded as one of the most important international accolades of its kind, and is even referred to as the "Oscar for the doll makers". The award ceremony which covers a total of 14 categories takes place every year as part of the International Doll Festival in Neustadt and Sonneberg.

With this competition and mindful of their tradition as the Bavarian Doll Town, the town of Neustadt is seeking to continue and consistently promote contemporary doll art. Only unique pieces, as well as small and mini series produced by the artist personally. The specialist jury, selected each year by the Culture Senate of the town, judges the entries on the basis of artistic and artisanal criteria. The individual prize winners are selected from the circle of nominee in a two-step procedure. The prizes in the different categories are linked to cash prizes of up to 2,500 euros. A special Newcomer's prize of 1,000 euros is also presented. All submitted works are exhibited during the International Doll Festival in Neustadt and Sonneberg.

The award is named after the entrepreneur and politician Max Oscar Arnold (1854-1938). He was honorary citizen of Neustadt and his doll factory was one of the most important employers for the town for many years.




The town of Neustadt bei Coburg

André Röttger
Bahnhofstr. 22
96465 Neustadt b. Coburg

Phone: +49 (0) 9568 81-139
Fax:     +49 (0) 9568 81-138


Event location:
Mehrzweckhalle Heubischer Straße

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